CASE STUDIES
In the realm of fintech start-ups, innovation, agility, and grit intertwine to define the fate of the players. Finsmart, a blossoming fintech startup, embarked on a journey, well-aware of the challenges involved. For a young entity like Finsmart, the need for strategic alliances and robust foundations couldn’t be overstated, especially concerning the legal aspects of running a business. Navigating through the creation of NDAs, employment contracts, and client agreements, Finsmart sought an advisor who mirrored their dynamism, flexibility, and creativity – an ally to provide cost-effective, reliable, and out-of-the-box solutions during their most challenging times.
With high ambitions, Finsmart moved swiftly, their eyes set on several goals: build a unique and secure product to tackle the issues faced by bookrunners and issuers within debt capital markets, foster relationships with key market players, secure experienced advisors and investors, establish valuable client contracts from day one, and design and execute a clear funding strategy.
Recognizing Finsmart’s needs, Founders Law stepped forward, providing the required partnership. For the “new” founders, cost-effective and readily available legal support was invaluable. As Finsmart walked the financial tightrope of a start-up, Founders Law was their dependable safety net. Sotiris Manderis, Finsmart’s founder and CEO, praised Founders Law for their responsiveness, providing critical legal advice and support, and the commitment to building a strong relationship. The dedicated team of Tom, Cullen, Ale, and Ben from Founders Law facilitated Finsmart’s first angel funding round. Their exceptional support and advice helped to ensure a smooth fundraising process, impressing not only Finsmart but their angel investors too.
The journey presented some unique challenges. DealPro, Finsmart’s innovative product, was transforming a sector with deeply entrenched workflows. While innovation meant longer sales cycles and client onboarding challenges, Founders Law found a solution. They crafted nimble legal paperwork to quickly engage prospective clients while safeguarding Finsmart’s interests. This strategic move reduced legal friction in the sales process, contributing to seamless business development.
Furthermore, Founders Law relished the challenges of working directly with Finsmart’s invested founders, Sotiris and Guillaume. Their requirement for rapid turnaround times and comprehensive support necessitated the application of experience and market wisdom. This dynamic collaboration saw Founders Law guide the founders through challenges, their solutions often a product of their recent encounters and successes. It was their ‘been there, solved that’ approach that made their legal partnership truly unique and satisfying.
As a result of this robust partnership, Finsmart achieved their product, funding, and client milestones promptly. Timely and budget-friendly legal support from Founders Law proved pivotal in a start-up environment that demanded speed and momentum.
Finsmart gained valuable insights from Tom’s experience within start-ups, understanding the dynamics, the needs, and the time-pressures. They realized that when founders and professional services companies align in spirit and approach, great things can indeed happen swiftly.
In retrospect, Finsmart highly commends Founders Law for their unwavering support, quick response, and sound advice. Founders Law’s creative solutions and agile approach to legalities have been a key part of Finsmart’s success. As they look forward to scaling Finsmart, their partnership with Founders Law remains central to their vision.
To quote Sotiris, “Working with experts such as the team at Founders Law has been fundamental to our success so far. They deliver creative solutions and are very nimble, responding to our unique needs. We look forward to continuing our relationship with Founders Law as we scale Finsmart.”
